Become the AI-confident marketer.

I'm Annika Helendi. I'll teach you what actually works in AI marketing and how to 10x your output without compromising on quality.

Free Claude Cowork Setup course inside. Pro is $39/mo. Cancel anytime.
Annika Helendi, founder of AI Marketing Masters

15 years of real B2B SaaS marketing work at

5M+ Inbound signups generated
15+ Years running marketing
100+ Founders advised
What's inside

Become the confident, AI-fluent marketer on your team.

You save hours every week, ship campaigns faster, and earn the reputation as the person on your team who knows what AI is good for. Here's what gets you there.

Real Claude Skills to download

The Claude Skills I install and run in my own B2B SaaS marketing work, ready for you to drop into your own Cowork setup. New Skills get added as I build them.

Workflow templates to copy and customize

Templates for the workflows I use every week in my own marketing work. Copy one, drop in your context, and it's ready to ship the same day.

Cheat sheets and prompts

PDF cheat sheets you can print and pin next to your screen, plus the prompts I run every day organized by the marketing job you're doing. Copy, paste, run.

Monthly calls and direct access

Live calls every month where we talk strategy and best practices for AI-era marketing. Between calls, I'm in the community every weekday. Post a question and I reply.

Read this before you join

I built this for a specific kind of marketer.

The community runs on Claude Cowork because it's the best AI marketing tool right now. If you want broader AI tool coverage, follow my YouTube channel and Substack instead.

A good fit if

  • You're a marketer who's hands-on with the daily work.
  • You're a founder doing your own marketing while running the business.
  • You already use AI in some part of your stack and want to compare notes with peers doing the same.
  • You'd rather see a working prompt than read a hot take.
  • You want to learn from other operators doing the real work every day.

Not a fit if

  • You can't or won't use Claude as your AI tool.
  • You want to master Copilot, Gemini, or another AI specifically.
  • You're more interested in vibe coding than using AI for real marketing work.
  • You want to master spam or scam tactics with AI.
  • You expect AI to do 100% of the work for you (that's not how it works).
Annika Helendi speaking at The Grit Conference about AI automations for marketing
Speaking at The Grit Conference on building AI automations for marketing.
Who runs the community

Hey, I'm Annika Helendi.

I've spent 15 years in B2B SaaS marketing, including leading marketing at Toggl where we generated close to 2 million inbound signups with a zero dollar marketing budget. I was an early co-founder at Contentfly and Dashbird, and I've advised 100+ startup founders over the past 5 years. Now I work in-house in a B2B SaaS company.

I started AI Marketing Masters because I got obsessed with building AI automations for real marketing use cases and I wanted to share the shortcuts with others.

I'm in the community every weekday, and every post gets a reply from me.

Pricing

Free gets you the course, but Pro is where the community lives.

Free

$0

Free forever, no credit card needed.

  • The Claude Cowork Setup course, 15 lessons
  • The Older Resources archive, with all the AI automation blueprints I was using before Claude Cowork became my main workspace
Join free
FAQ

Honest answers to the questions I get most.

What is AI Marketing Masters, exactly?

A community for B2B SaaS marketers using Claude in their day-to-day work. You get the Claude Skills, workflow templates, cheat sheets, and prompts I use in my own marketing, plus monthly live calls and direct access to me every weekday. The community is focused on Claude Cowork because it's the best AI marketing tool right now.

I'm new to AI. Should I join?

Yes, and the Free tier is built for exactly this. It includes my Claude Cowork Setup course, 15 lessons that walk you through getting up and running. Start there. When you're ready for the real workflows, Skills, and templates, upgrade to Pro.

I use Copilot or Gemini, not Claude. Will this work for me?

Probably not. The Skills, workflows, and prompts in this community are built for Claude Cowork specifically, because that's what works best for marketing right now. You can adapt some of the ideas to other tools, but most of the practical assets won't transfer.

If you want to follow the broader AI landscape, subscribe to my Substack and YouTube channel. I share the best tools as they emerge, and I'll always cover what actually works rather than every new launch.

What does "direct access to Annika" actually mean?

I'm in the community every weekday. Post a question in the community feed and I reply, usually within a few hours. Bring your strategy questions to the monthly call and I'll share what's working right now in SEO, AI search, and the other channels you're running. DM me a prompt or workflow and I'll tell you what I'd change and why.

Why monthly calls instead of weekly?

Weekly cadence sounds good until you skip three in a row and lose momentum. Monthly gives us time to dig into strategy - what's working right now in SEO, AI search, content, and the other channels you actually use.

Why $39/mo?

$39/mo is an early-member rate. I recently rebuilt the community and started over with Claude Cowork as the main tool. The old version ran on Airtable and Make.com blueprints, which now happen inside Cowork faster and cheaper. The price will go up as new Skills, workflows, and courses get added, so joining now locks you in at this rate for as long as you stay.

I already watch your YouTube. What does the community give me that YouTube doesn't?

I try to turn everything I learn into a YouTube video, so the channel covers a lot of ground. The community is where you get the practical layer: the Claude Skills and workflows ready to download, the learning materials, and support from me and the other members when you're applying it all in your own work.

Become the marketer who knows what AI is good for.

Free gets you the Claude Cowork Setup course. Pro is $39/mo and cancels anytime.

Join the community